Presence not Presents
In 2024, we reimagined the Christmas Carnival of Lights from the ground up, starting with a fresh brand identity and a new logo, then extending into a redesigned website, billboard campaign, marketing visuals, and on-site experiences.
The goal? To shift the focus from commercial holiday hustle to something more meaningful, Presence not presents.
This project explores the creative direction, strategy, and design execution that brought the Midwest’s largest drive-through light show into a new era of magic, connection, and wonder.
Evolving the Identity – Logo & Brand Colors
Old logo & brand colors
New logo & brand colors
Evolving the brand and recreating the logo naturally led to a complete website redesign. We invested significant time and effort into this process, from reimagining the guest experience to streamlining the ticket-purchasing journey. Our goal was to make every step seamless, intuitive, and easy to understand.
View the updated Christmas Carnival of Lights website here
Billboard Process
Inspiration
Final Design
Our billboard was inspired by a warm, joy-filled photo that radiated wonder. Our design aimed to catch the eyes of those passing by, capturing the magic of the season in a single glance.
Supporting Creatives for Outside Media
